Privacy Policy

(Last updated: 23/04/2026)

Lorenzo Verelli, operated by Apex Union LLC, manages this website www.lorenzoverelli.com — and all related services, tools, and products (the “Services”).
This Privacy Policy explains how we collect, use, and disclose personal information when you visit our website, make a purchase, or otherwise communicate with us.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services and where you live, this may include your name, address, email, and phone number; payment details; order and transaction history; account preferences; and communications with our team.
We also collect device and usage information such as IP address, browser type, and browsing behaviour through cookies or similar technologies.

2. How We Collect Information

We collect personal information directly from you when you create an account, place an order, subscribe to communications, or contact us.
We also receive data automatically through your device when using the Services and from trusted service providers — including Shopify — that support payment processing, shipping, analytics, and marketing.

3. How We Use Information

We use personal information to process and deliver orders, manage payments and returns, communicate with you, and maintain and improve our Services.
We may use your information to personalise your experience, recommend products, and send updates or promotional messages (which you may opt out of at any time).
We also use personal information to detect fraud, ensure security, comply with legal obligations, and enforce our Terms & Conditions.

4. Sharing of Information

We share personal information only as necessary to provide our Services. This includes sharing with:
Shopify (our e-commerce platform); logistics and payment partners; analytics and marketing service providers; and legal or governmental authorities when required by law.
When personal data is transferred outside the European Economic Area, we rely on recognised safeguards such as the European Commission’s Standard Contractual Clauses to ensure adequate protection.

5. Marketing and Preferences

You may receive marketing communications by email if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us.
Opting out of marketing does not affect essential transactional emails related to your orders or account.

6. Cookies and Analytics

We use cookies and similar technologies to operate the website, analyse performance, and deliver relevant content.
You can manage cookie preferences through your browser settings or opt out of analytics tracking where legally required.

7. Security and Retention

Lorenzo Verelli implements appropriate technical and organisational measures to protect your data.
However, no online system is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to fulfil the purposes outlined above or to comply with legal requirements.

8. Your Rights

If you reside in the European Economic Area or the UK, you have the right to access, correct, or delete your personal data, restrict or object to its processing, and request portability of your information.
You may also withdraw consent for marketing at any time.
Requests can be made by contacting us at support@lorenzoverelli.com. We may require verification of identity before processing a request.
If you believe your rights have been infringed, you may contact your local data-protection authority.

9. Children’s Data

Our Services are not intended for children under the age of majority. We do not knowingly collect personal information from minors.
If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
Updates will be posted on this page with a revised “Last updated” date.

11. Contact

For all privacy inquiries or to exercise your rights, please contact:

Apex Union LLC / Lorenzo Verelli
30 N Gould St Ste R, Sheridan, WY 82801, United States

Email: support@lorenzoverelli.com

For the purposes of applicable data-protection laws, Apex Union LLC is the data controller of your personal information.